Sales success isn’t just about having a great product or service — it’s about developing the right mindset, mastering effective techniques, and consistently applying a proven system. That’s where the Sandler Foundations Program comes in. Designed for sales professionals at all levels, this 10-week course introduces the Sandler Selling System, providing essential training, interactive learning, coaching, and reinforcement tools to help participants refine their sales skills and achieve lasting results.
A Structured Approach to Sales Excellence
The Sandler Foundations Program delivers a well-rounded sales education, combining in-person and virtual training with practical exercises and one-on-one coaching. Through ten weekly sessions, participants gain a deeper understanding of effective selling techniques, behavior-driven strategies, and personal development tools that enable them to close more deals with confidence. The program is structured to fit seamlessly into busy schedules, with morning sessions held at the York Training Center.
Program Schedule
Each session in the Sandler Foundations Program builds upon the last, equipping participants with a complete and practical sales methodology. Here’s what to expect:
Week 1: Why Salespeople Fail? The Importance of Having a System
Week 2: Improving Your BAT-ing Average – How Behavior, Attitude & Technique Determine Success
Week 3: Bonding & Building Rapport – Differentiating Yourself in the Marketplace
Week 4: Up-Front Contracts – Establishing Ground-rules for Adult/Adult Relationships & Conversations
Week 5: PAIN vs Feature/Benefit Selling – Why People Buy?
Week 6: Questioning Strategies to Maintain Control of the Selling Process
Week 7: Uncovering the Prospect’s Budget & Decision Making Process and Making Presentations
Week 8: Post Sell & Closing the Sale – Set the Stage for Doing Business Together & Avoid Buyer’s Remorse
Week 9: Putting it all Together & Review of the System
Week 10: Prospecting, LinkedIn and Cookbook
Elevate Your Sales Career
Whether you’re new to sales or a seasoned professional looking to refine your approach, the Sandler Foundations Program offers the tools, training, and insights needed to enhance performance. With expert guidance, interactive learning, and personalized coaching, participants walk away with a proven, repeatable sales system tailored to their individual strengths.
Ready to take your sales skills to the next level? Reach out to learn more and reserve your spot in our next session!