Facebook advertising can be a great way to reach your target audience and engage them. Most of the time, it goes further than organic Facebook posting alone. However, many people don't know how to get the most bang for their buck when it comes to their ads budget. In this article, we will discuss how to use Facebook ads efficiently so that you can save money on your marketing budget.
How To Determine Your Ad Budget
First things first, you have to figure out how much you are willing to spend on your ads. As a good rule of thumb, small to medium-sized businesses can start on the low side (around $2.00 to $3.00 per day) and then increase based on the results. Using a small paid advertising budget can help you reach more of your audience than organic Facebook posting alone.
On Facebook, you can set either a daily budget or a total budget. A daily budget allows you to pay per day, while a total budget means that your ads will stop running once you reach your allocated budget. As with anything, the more you invest, the more results you will see. Investing more money into your ads can get you more traction, but building your budget over time will allow you to learn more about your audience and optimize as you continue.
Finding Your Audience
With so many users on Facebook, finding the right group to advertise to is vital to maximizing your ad dollars. On Facebook, you can narrow down your audience by demographics, location, and interests. Determine who your general target audience is and start with these characteristics, then create more specific groups as needed. With the ads we juggle, we sometimes are targeting multiple different groups at once for clients. A stay-at-home parent is going to want a different ad than a highly competitive workaholic. However, they might bother interested in what you're advertising.
Creating Effective Ads
Take the time to create an ad that is unique and stands out. Think in terms of good advertising you have seen in the past. What is something that really grabbed your attention? Keep in mind, you are not necessarily your target market. If you're not, ask some of your friends or colleagues who might be. What would grab their attention on facebook? Make sure your creative elements and captions are attention-grabbing and relate 100% to your target audience.
Facebook advertising, similarly to other marketing platforms, allows you to test various parts of your ads. Testing is key! In order to optimize your ads in the future, take a moment to set up tests of certain elements like creative or copy elements to see which gets better results. Run multiple ads at one time to stack them up against each other. One you discover what your audience is responding to the most, move your ad dollars into your most successful campaigns.
Analyze Your Data
Looking further into the results of your advertising can help you make more informed ad budget decisions in the future. Facebook provides multiple ways to view and compare data. Take time to see what worked and what did not. Adjust your ads based on your results, and always check to make sure that your ads are reaching the proper people and meeting your advertising goals.
Getting started with Facebook advertising can seem overwhelming, but using a small budget to get your feet wet is one of the best ways to learn. Establish a strategy, message, and target demographic before you spend any money. Once your ads are set up, test different graphics and content and see what works best. Refine the process over and over and over until you have "the perfect ad." But be forewarned:
Interested in learning more about using your Facebook ad budget wisely? We can help! Get a hold of us through our contact page.