BRANDING CASE STUDY
UCF Machine Shop
UCF Machine Shop, a premier automotive machining company based in Carlisle, PA, needed a fresh look and a more functional online presence to better serve their nationwide customer base. Vast Strategies worked closely with the UCF team to modernize their brand, redesign their website, and implement strategic digital marketing efforts. The result? A powerful, professional online presence that reflects their industry expertise and helps them reach more automotive enthusiasts and professionals across the country.
Logo Redesign
One of the key elements of this project was updating the UCF logo. While their previous logo had served them well, it needed a more modern, refined look to align with the company’s growth. Instead of a complete overhaul, we took the core elements of the existing design and elevated them—preserving brand recognition while giving it a sleek, next-level appearance. This approach allowed UCF to gradually transition their new branding onto their fleet and materials without unnecessary costs.
Website Redesign
The website redesign was a full-scale transformation. We reimagined the site’s branding, ensuring it matched the updated logo and presented a polished, professional look. A major component of the new website was the redevelopment of their online store, making it easier for customers nationwide to purchase cylinder heads and other machine shop services. We also provided professional photography and content writing to highlight UCF’s expertise and create a seamless user experience.
Advertising
To maximize visibility, we implemented a multimedia marketing strategy to help UCF reach the right audience. With carefully targeted ad placements, we ensured that their products and services were getting in front of the right customers — whether they were local engine builders or nationwide automotive enthusiasts. These efforts have helped drive traffic to the website, boost sales (a 475% increase!), and solidify UCF’s presence in the competitive auto machining industry.
