BRANDING CASE STUDY
True Blue Mediterranean
When our client took over ownership of True Blue Mediterranean in Quakertown, PA, one of his first priorities was to update the restaurant’s digital presence. He came to us looking for a website that not only reflected the quality of the food but also made it easier for customers to find the restaurant online. We worked closely with him to design a modern, SEO-friendly site that highlights the menu, showcases their incredible dishes, and stays consistent with the restaurant’s branding.
Logo Update
During the website design, we made subtle but impactful updates to the logo, brightening the color palette and removing the dated drop shadow for a cleaner, more modern look. In addition, we created a simplified one-color version of the logo to give Sam flexibility in how the brand can be used across digital platforms, printed menus, signage, and merchandise. These updates give True Blue a refreshed brand identity that feels polished and professional while still staying true to its roots.
Website Design
Our goal with the new website was to create a design that felt both inviting and easy to navigate. We built the site around strong photography and clear menu presentation, allowing visitors to quickly get a sense of what True Blue has to offer. We also prioritized usability on the backend, giving Sam and his team the ability to update menus, post specials, or share announcements without needing technical help. This way, the site can grow and adapt with the restaurant as it continues to build its customer base.
Ordering Integration
One of the biggest needs for the site was a seamless way to connect customers with online ordering and delivery. We integrated True Blue’s ordering systems directly into the website so visitors can browse the menu and place an order without any confusion. By blending design with functionality, we helped create a site that supports the restaurant’s day-to-day operations and makes life easier for both Sam and his customers.
