BRANDING CASE STUDY
PA Hospitality & Consulting
When Crystal Hartz approached us to create the brand for PA Hospitality and Consulting, she entrusted us to bring her vision to life from the ground up. Starting with nothing but her decades of expertise, we delivered a cohesive brand identity that reflects her commitment to excellence in alcohol compliance, education, and community safety. From the vibrant logo to a comprehensive website, we designed a brand that exudes professionalism and warmth — positioning her business as a national-caliber presence while celebrating her unique style.
Logo Design
Crystal envisioned a logo with a touch of flair, leaning toward a script style. We balanced her preference with a modern, artistic twist, designing a sleek, one-line illustration of interconnected glasses. Each glass features a pop of lime green, hot pink, warm yellow, or happy orange — an energetic palette that reflects the vibrant personality of her brand. This thoughtful design captures the spirit of hospitality while keeping it professional and polished.
Website Design
With a vast range of services offered, Crystal needed a website that could support both functionality and SEO. We built a multi-page site with dedicated sections for each service ensuring her clients can easily find the information they need. The site is visually engaging, incorporating her brand’s lively color palette, and is optimized for search engines to maximize visibility.
Website Maintenance
Our partnership didn’t end with the website launch. Crystal relies on us for seamless website updates, whether it’s uploading client testimonials or adding new logos. With a quick email, her requests are handled, keeping her website fresh, functional, and up-to-date. This ongoing support allows her to focus on her work, knowing her digital presence is in expert hands.
