BRANDING CASE STUDY
EJ Designs
When EJ Designs first launched, we had the honor of building their original website. After several years and a change in business format, owner Emily Fisher reached out for a complete rebrand. She wanted one that would reflect the evolution of her business and better match the upscale, luxury interior design services she provides. Emily knew she wanted to keep the colorful, floral style that had always represented her brand, but elevate it with a more refined and sophisticated look. We were excited to reinvent her logo, branding, and website experience.
Logo Redesign
To honor the history of her brand while creating something new, we designed a fresh logo that pays homage to the original. We replaced the blue with thin gold circles and adorned them with watercolor florals for a soft yet elegant touch. Inside, “EJ” shines in gold, while the word “Designs” is presented in a more sophisticated serif font that elevates the overall feel. To ensure flexibility, we delivered multiple variations (stacked, horizontal, and a minimized website header version) so her brand identity stays cohesive across all platforms and for all needs.
Brand Design
Beyond the logo, we expanded EJ Designs’ visual identity into a full brand refresh. The watercolor florals from her logo became a central design element, paired with delicate line-drawn botanicals that bring balance and detail to her materials. Beautiful photography of her interior design work rounds out the aesthetic, showcasing the elegance of her projects in a way that matches the new elevated tone of her brand. This cohesive blend of artful details and polished design ensures EJ Designs now has a visual presence that communicates both creativity and luxury.
Bookings Integration
A strong brand deserves a website that functions seamlessly, and we made sure Emily’s new website works as beautifully as it looks. To make booking consultations effortless, we integrated a scheduling system directly into the website and synced it with her personal calendar. Whether clients are looking for a virtual consultation or an in-person design session, the process is simple, intuitive, and easy. This upgrade saves her time and ensures she can focus on what she does best: designing beautiful spaces!
