SOCIAL MEDIA CASE STUDY
Bloomin' Blinds
When Bloomin’ Blinds of Harrisburg needed to strengthen its social media presence, Vast Strategies stepped in with a solution tailored to both brand consistency and local engagement. While owner Horacio Leal excelled at delivering top-tier window treatment services, he lacked the time and creative bandwidth to maintain a dynamic online presence. Our goal was clear: to build brand awareness, foster community connections, and drive meaningful engagement — all while maintaining the professional yet approachable voice that makes Bloomin’ Blinds unique.
Social Strategy
To bring Bloomin’ Blinds to life on social media, we developed a creative content strategy that resonated with their audience. A standout success was the "Where's Horacio?" campaign, which infused personality into the brand by featuring the owner in fun, relatable settings. We also incorporated locally relevant content, behind-the-scenes glimpses, and family-focused posts to strengthen authenticity. By blending educational content with community-driven storytelling, we positioned Bloomin’ Blinds as both an expert and a trusted local business.
The Results
A successful social media strategy is more than just posting! It’s about timing, consistency, and analysis. We implemented a structured content calendar, ensuring Bloomin’ Blinds stayed visible without overwhelming their audience. Tracking engagement metrics allowed us to refine our strategy in real-time, focusing on the posts that performed best. The result? A major boost in visibility, skyrocketing their Instagram engagement ranking to #2 out of 250 franchisees nationwide.
Great Collaboration
Social media success is all about collaboration. Through monthly strategy sessions, we worked closely with Horacio to align on messaging, brainstorm fresh ideas, and keep content both relevant and engaging. By becoming an extension of his team, Vast Strategies took the pressure off daily social media management while delivering real, measurable growth. Horacio’s glowing testimonial speaks for itself: partnering with experts made all the difference. (Check out what he said on our testimonials page.)
