BRANDING CASE STUDY
7 Seconds
When veteran and retired law enforcement officer Steve Heidel launched 7 Seconds, his goal was clear: to provide top-tier threat detection and executive protection training to law enforcement agencies, corporations, and schools across the country. To match the high level of expertise and professionalism behind his services, Steve partnered with Vast Strategies to build a brand and website that reflected the credibility, precision, and trust his training embodies.
SEO & Content
We wrote all the content for the website with a dual focus on clarity and conversion. Our copy emphasized 7 Seconds’ unique expertise and decades of experience while ensuring the language appealed to both institutional and individual audiences. In addition, we implemented targeted SEO strategies to help 7 Seconds rank for terms related to executive protection, threat detection, and security training.
Website and Brand Design
Although Steve came to us with an existing logo, his brand lacked the structure and cohesion needed to position 7 Seconds as a leader in the executive protection and safety training field. We built the rest of his visual brand around that foundation, combining clean design, a commanding color palette, and strategic typography to create a sleek, authoritative online identity. The website’s layout was designed to mirror the focus and clarity that Steve brings to his training programs: straightforward, powerful, and professional.
Website Management
As with many of our clients, our work with 7 Seconds didn’t stop at launch. We provided Steve with our signature one-hour recorded Zoom training session to walk him through the site’s backend and functionality. However, given his busy schedule and demanding travel commitments, Steve chose to have our team manage ongoing updates for him. From course date additions to content adjustments, we continue to ensure the website runs smoothly and reflects the evolving scope of his business.
